Brand Identity
Naming, positioning, marks, type systems and the guidelines that keep them alive after handover.
Design for the new web.
A creative lab helping digital brands thrive — where the craft of a luxury house meets the fluency of pop culture.
Start a brief01 — Capabilities
Six things we do, properly.
Engagements run standalone or as a full build. Every one starts with a brief and a fixed scope — no retainers you can't read.
Web Design
Sites built as arguments, not templates — art direction, motion and copy shaped together, then shipped.
UI/UX
Flows, wireframes, design systems and prototypes for teams who need the interface to survive contact with users.
Product & Apps
From a first screen to a working product surface — designed, specced and handed to engineering without translation loss.
Art Direction
Campaign concepts, image direction and the sector concept boards that turn a category into a look.
Social & Content
Content systems built to run — formats, templates and a month of assets that stay on brand at volume.
02 — Selected work
The index.
Open any project to read how it was made — the brief, the thinking underneath it, and what was actually delivered.
03 — Process
Four steps. No mystery.
The sequence is the same whether it's a logo or a full product surface. Only the depth changes.
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01
Brief
A call, then a written brief we both sign off. Scope, deliverables and a date — before anything is designed.
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02
Direction
Two directions, not ten. Each one a real argument for where the brand should sit, shown as work rather than mood.
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03
Execution
The chosen direction built out at volume — every screen, asset and state, with the system documented as we go.
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04
Handover
Files, guidelines and a walkthrough. You leave able to run it without us; most people keep us anyway.
04 — Studio
Senior hands. Small room.
15+
Years directing
30+
Creative awards
- Havas
- Dentsu
- Ogilvy
- Leo Burnett
Caviar & Soda is led by a creative and strategic director with fifteen years inside the networks — Havas, Dentsu, Ogilvy, Leo Burnett — and thirty-plus creative awards from that time.
The lab is the version of that experience without the layers: you talk to the person doing the thinking, briefs turn into work in days rather than weeks, and AI handles the production weight that used to justify a floor of juniors. What it doesn't touch is the judgement — which idea, which direction, which detail to fight for.
We work with a deliberately short client list at any one time. If the fit is wrong we'll say so on the first call.
First call
Thirty minutes, no deck. You describe the problem, we tell you whether we're the right room for it.
What to send
The brief if you have one. If you don't, a paragraph about the business and what needs to change.
Timing
We reply within two working days and take on a small number of engagements at a time.